This week during tutorials, I talked to my tutor about brand design and the type I am leaning towards. After looking at the mood board, he agreed that I should keep the design simple but effective. When it comes to sketching, he also said I should try incorporating eczema and pregnancy elements together but draw it in the style of geometric shapes.
Other than branding, I also looked at my new, improved wireframes and told me to move on to the digital stage. He also said to add information to the content so he can have a clearer idea about what elements are about/based on. For example; add information to the ‘What to Expect’ section in the Prediction/Timeline screen.
Rebrand Sketches and colour palette
Rebrand sketches and a new colour palette
Rebrand Flare mockups
Rebrand: Flare mock-ups and Chosen logo
Digital mockups