For the rebranding, I created a mood board focusing on several styles I have in mind for the new brand. Since I’m still keen on developing a simple looking-logo, I decided to look at more line and minimalistic styles. After gathering different images, I highlighted my favourites by stamping a heart on them.

I want to develop a brand with similar intentions to the current logo, however, make the new brand stand out more, and make sure it can be conveyed clearly for the audience to recognise. I think most of these brands are very effective in terms of identity, as it clearly states that the curvy/circular outline is either a baby bump, or shape of the baby’s body/head. Also, nearly all the brands have several elements combined into one, meaning baby bump, a heart for the baby and the mother is used to create one logo piece. I am thinking about creating a brand using these keywords but also include elements related to eczema to set a different dynamic and tone. Overall, this idea and mood board will be discussed in Week 8 to see what other types of ideas I can reflect on.